Target Market Strategy

When Target Market comes into practice, it may become quite complex are hard to achieve the correct market for your business. Every company has a very specific target market they tend to stick to, to bring to highest chance of profit, promotion, and customer value. But before I go any further with Target Market Strategy, I must explain what this means so we can demonstrate our market. “Market targeting involves evaluating each market segment’s attractiveness and selecting one or more segments to enter. A company should target segments in which it can profitably generate the greatest customer value and sustain it over time.” (Marketing: An Introduction, Armstrong & Kotler, Page 24 Chapter 2) Another great point that I must throw out there to keep you thinking would be: “In target marketing, the issue is not really who is targeted but rather how and for what." (Marketing: An Introduction, Armstrong & Kotler, Page 34 Chapter 6) Now that we understand what Target Market is, we can put this together to create our Target Market Strategy.

Koot’s market consists obviously individuals who are at least at the drinking age of 21 and range to mid-40s. Its not only with 'who' our target is but where and how.We want the people who still out to clubs time to time and are willing to try new things. We are targeting clubs since our Vodka isn’t weakened by additive and fruity flavors; it is easy to mix into drinks or just shots. Koot's Brüt Vodka is greatest appreciated with others you enjoy so that you can achieve a great experience. We target individuals who life time customers and not short sales. We strive for good and longtime relations between customers and ourselves.