“Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how.” (Marketing: An Introduction, Armstrong & Kotler, Page 3 Chapter 2) It takes a lot of planning and strategy to properly launch a marketing plan to an actual business and make progress in implementation. I believe my plan is pretty good, needs a little adjustment but everything can be improved on but for an initial staging of a market plan, it has great potential. We would need to strict market control which is the process of evaluating the results of your marketing strategies and correcting any error; in which I’m pretty sure we will have error but that’s not a bad thing. Sometimes we can’t see our flaws at first and then fix them when they arise such as pricing or maybe we might to change our distribution planning around more to correlate to our promotion methods. There is always room for improvement.
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