Distribution

Now that we understand what products I’ll be production and providing, I believe it’s time to discuss distribution. We all would just love to distribute our product everywhere and not care and think that you will get the best chance of profit but that isn’t so true, especially with exclusive/luxurious product or specialty product such as alcohol. We could take various distribution routes such as intensive distribution which simply means stocking your product in as many outlets and stores as possible but I don’t think that’ll suit my business. We have a little bit tighter target market to just throw ourselves out there. Then there is exclusive distribution which is “Giving a limited number of dealers the exclusive right to distribute the company’s products in their territories.” (Marketing: An Introduction, Armstrong & Kotler, Page 26 Chapter 10) We are classy kind of beverage but aren’t a 1000 dollar exclusive drink or product such as Rolex. We want a selective distribution that’ll give us freedoms but also maintain order. Selective Distribution: “The use of more than one, but fewer than all, of the intermediaries who are willing to carry the company’s products.” (Marketing: An Introduction, Armstrong & Kotler, Page 26 Chapter 10) This is what I believe will be best to advance our business properly and create new and greater opportunities.