Promotion

I actually have quite a few ideas for promotion our product and business but before I jump into my ideas, I think it'll be best to lay down some foundation and better understanding on promotion. There are a few different strategies on how to promote yourself such as the Push or Pull Promotion Strategies. "A promotion strategy that calls for using the sales force and trade promotion to push the product through channels. The producer promotes the product to channel members who in turn promote it to final consumers." (Marketing: An Introduction, Armstrong & Kotler, Page 16 Chapter 12) Then there is Pull Promotion which is a little different but I’ll explain after this quote. “Using a pull strategy, the producer directs its marketing activities (primarily advertising and consumer promotion) toward final consumers to induce them to buy the product.” (Marketing: An Introduction, Armstrong & Kotler, Page 16 Chapter 12) Basically, in a Push Promotion the producers would push their product onto the retailers then they would push the product onto the consumer. With a Pull Promotion, Productions would cut out the middle man; promoting directly to the consumer which would cause a demand through the channels in which it is being sold. There are various mediums you could promote a product such as advertisements.

Now that we’ve established a common ground on promotion, I think it’s about time a share my ideas with you.  Ultimately, my goal with the business is to sponsor a music tour or venue; much like the Jagermeister Tour. That’s my goal but first we would have to start out with standard air time and radio commercials then move on up to TV commercials. When we begin to start a following we could then promote our product through night clubs by giving deals such as, if you buy 2 bottles you can bring 2 friends in free of club entrance fee; something in that sort of field of promotion. It’s always good to dream big and work towards a greater goal such as a music tour because that would probably be our best strategy on promoting Koot’s Brüt Vodka.