Week 2 EOC: Boston Consulting Group - Video Games

In the ongoing-never-ending console wars, it might seem that the Wii is on top because they have the highest sales with over 53 million. I believe that all is changing now that Apple, Droid, any other games are in the system, and they definitely take the star in a BCG analysis. “Plenty of iPhone programmers whine about their failure to strike it rich in the App Store, but Tap Tap Revenge developer Tapulous can’t complain. The maker of the popular rhythm game reported sales nearing $1 million per month.” (http://www.wired.com/gadgetlab/2009/12/iphone-game-developer-reports-1m-in-sales-per-month/) Those numbers are quite amazing if you think about it because Tap Tap is a .99 cent purchase and that’s only one single game; imagine the other 10,000 games in the app store. All the portable game systems, such as PSP and the DS, are definitely the dog of the bunch. “Sales of the handheld dropped to 1.2 million units for the quarter, down from 3 million during the same period in FY 2009, a decrease of 50 percent.'(http://www.joystiq.com/2010/10/29/sony-sees-modest-ps3-growth-dramatic-decline-in-psp-sales-in-q2/) Even though their sales ‘were’ pretty high, they just falling away from us now because of the rise of the Ipad and Ipod Touch. The question mark is a pretty iffy one. It could either be computer games or online video games. “According to the software giant, it has now sold 55 million Xbox 360 units worldwide since the device's launch in 2005. Perhaps most importantly, sales are ‘accelerating,’ Microsoft said, and in the first four months of 2011, Xbox 360 sales were up 29 percent compared to the same period in 2010.” (http://reviews.cnet.com/8301-21539_7-20068641-10391702.html) So hands down, the Xbox 360 is the cash cow. With the release of Kinect and it’s the remodeled console, this revitalized Microsoft’s Xbox 360. It was also priced cheaper than the original model and had much more features in to too. They’ve been pulling the high dosage of cash but iPod games have a greater demand which puts them on top.