EOC: Week 10: What are the benefits vs the features?

Some people might get the product benefits and product features somewhat mixed up are think they both have the same meaning but they really don’t. “Each is a feature-a factual statement about the product or service being promoted. But features aren't what entice customers to buy. That's where benefits come in. A benefit answers the question, ‘what’s in it for me?’”  (http://www.entrepreneur.com/article/34942) For example with cars nowadays, the feature might be better gas mileage or hybrid but the benefit of having this feature would that it would save you some money on gas and also help out the environment and the ‘Green Movement’. As of Koot’s Brüt Vodka, one of the many features it has is that is has been purified and filtered so that it has less impurities in it but the benefit of this feature is that this lowers the chance of hangover so you can have a better time/experience. “Customers typically are not interested in the features of your product or service, at least not directly. When you think about the cell phone industry, for example, telling people that you have a high resolution camera is one thing, but the reason why they would be interested in such a camera phone is because it is able to take good quality pictures. That’s the benefit.” (http://biznik.com/articles/sales-101-features-vs-benefits) Koot’s Brüt Vodka is also made from a premium Scottish Rye (Benefit), but this rye has a very distinctive and enjoyable taste that is adds to this unique brand of Vodka (Feature). “Always, always, always and always know what your consumer wants! Because you can never state the benefit that resonate with them if you don’t even know what they want!” (http://www.megabizflakes.com/essential-marketing-tip-features-vs-benefits) We here at Koot’s Brüt Vodka know that nobody enjoys hangovers and everybody enjoys a nice smooth vodka experience.