EOC: Week 10: What are the benefits vs the features?

Some people might get the product benefits and product features somewhat mixed up are think they both have the same meaning but they really don’t. “Each is a feature-a factual statement about the product or service being promoted. But features aren't what entice customers to buy. That's where benefits come in. A benefit answers the question, ‘what’s in it for me?’”  (http://www.entrepreneur.com/article/34942) For example with cars nowadays, the feature might be better gas mileage or hybrid but the benefit of having this feature would that it would save you some money on gas and also help out the environment and the ‘Green Movement’. As of Koot’s Brüt Vodka, one of the many features it has is that is has been purified and filtered so that it has less impurities in it but the benefit of this feature is that this lowers the chance of hangover so you can have a better time/experience. “Customers typically are not interested in the features of your product or service, at least not directly. When you think about the cell phone industry, for example, telling people that you have a high resolution camera is one thing, but the reason why they would be interested in such a camera phone is because it is able to take good quality pictures. That’s the benefit.” (http://biznik.com/articles/sales-101-features-vs-benefits) Koot’s Brüt Vodka is also made from a premium Scottish Rye (Benefit), but this rye has a very distinctive and enjoyable taste that is adds to this unique brand of Vodka (Feature). “Always, always, always and always know what your consumer wants! Because you can never state the benefit that resonate with them if you don’t even know what they want!” (http://www.megabizflakes.com/essential-marketing-tip-features-vs-benefits) We here at Koot’s Brüt Vodka know that nobody enjoys hangovers and everybody enjoys a nice smooth vodka experience.

EOC Week 9: Three Great Mission Statements

I found a few good mission statements throughout my fellow classmates but its unfortunate that some are behind and didnt post yet. The top three posts have to be from Sportivo Vodka by Michele Brown, Slender Vodka by Christine McCall, and Every Man’s Vodka by Kaide Cron. They all were different but had great content and provided what was need in a good mission statement.

I like Sportivo Vodka because of how she described the "Spunky", that is such cool word and it just livened up the mission statement right from the beginning. I like how she already has goals and a target market infused in her statement and I can see the confidence in this mission statement as well. This has great content and kind of makes me jealous. Next would have to be Every Man’s Vodka by Kaide Cron. She was straight to the point in her mission statement: “Every Man’s Vodka is selling the experience of using this product with your buddies but getting a stronger, longer buzz than a beer without looking like a sissy drinking a mixed drink.” That’s just an awesome choice of words and kind of makes me want to grab a bottle of Every Man’s Vodka. I also loved how she was all about the experience of the vodka and not the look or the flavor or any other fancy doo-hickie; straight to the point and full of great content. Last but not least has to be Slender Vodka by Christine McCall. Her mission statement was real short but sweet I think; it did the job and a well job done.  Not so sure about the name because it seems a little too plain but that’s not my purpose of the post. She did a good job and I do have some good competition in this group of Vodka companies.

Week 8: Creative Content

For Koot’s Brüt Vodka creative content/Advertising/Commercial, I’m thinking about making 2 different radio commercials. These commercials are geared for men and women between the ages of 21 and 35; the party animals that prefer classy drinks. One commercial aimed at men with the fast energetic speaker and the random punchy sound effects that you find in a lot of radio commercials or maybe just a short funny guy story, I don’t want the commercial to be over the top. The other commercial will be made to appeal women with a slow and soothing deep voice describing the product along with ambient sounds of a club or scenery and people mingling chatter. They are both are not going to be longer than 30 seconds each, the second one made for the female audience will be about 15seconds. I want to keep these commercial simple and to the point, kind of like my product: No flavoring, no additive. It’s just great vodka. Possibly develop a short slogan or theme for the product as well because those usually do well in advertisements. The first commercial directed for men will have a quick story of 2 individuals arguing over something at a party (A male and a female) and a narrating voice will interrupt their conversation and they freak out thinking its god and the narrator will tell them about Koot’s Brüt Vodka. As for the women’s voice, I want to intentionally make it a man trying to make a women’s voice to get a little laugh out of it. This might sound a little dull at the moment but this is just the beginning of the creative content process. I am also thinking about creating a unique green bottle through Photoshop or Adobe Illustrator. When I have the radio commercials playing through the YouTube video, I’ll have pictures of my vodka brand throughout the clip. I am also trying to keep my options open right now so I can add or change this plan around to suite the market appropriately.

EOC Week 7: The Pitch

Koot’s Brüt Vodka is a premium and silky smooth vodka based from the great land of Scotland. Brüt is all specially handcrafted from finest grains to give it the best flavor possible.  Made from the waters of Loch Awe and distilled 4 times in the richest whole berry Scottish Rye to provide that full and crisp flavor of Whiskey without the harshness completely smooth. Loch Awe surrounded by the prestigious ruins of castles and is the water supply for main local villages throughout Brut and Argyll, Scotland. This vodka is unfiltered to keep in the Brüt flavors of the Scottish Rye and doesn’t have any additive flavors for the complete and authentic experience of Vodka. With 80 proof, this vodka is meant to be enjoyed for its natural sweet taste and is at a reasonable and affordable price. Whether if it is for the gentlemen who enjoy straight shots of vodka or the lady who enjoys her mixed drinks. Everybody can savor the genuine rye flavor of this premium vodka.  Experience the beauties of Scotland from a bottle of Koot’s Brüt Vodka.  

Week 6 EOC: ME X3

There are plenty of products and items that help us individualize ourselves and kind hard to bring down to three products but the first product that comes to mind has to be music. Music is a big product. Whether it’s a cd or an MP3 or itunes, music defines my everyday life. It determines my mood I am in at that moment and inspires me through my choice of a career and channels its way into my own music. I could say my iPod but that’s not a product that defines me, it’s the music that is contained within it. Something else that definitely sticks out to me are Metallica T-shirts. I love the artwork that Pushead (an artist) has done in drawing up various shirt designs for Metallica T-shirts. I love the artwork on Metallica T-shirts so much, I got actually got one of them as my first tattoo and I’m planning on getting some more. Wearing my Metallica shirts makes me feel proud to a fan and in some sort of way, contributing to the band. I tend to look and Metallica T-shirts that I haven’t seen anybody else wear because I want to have something different but at the same time, sporting my favorite artists. I think hair ties would oddly enough be a product that projects who I am. I love and enjoy my long hair and the only way I can tame it from its intense curls is by putting it back in a ponytail, usually using Scrunci hair ties. They are cheap and always have one on me, whether if it’s on my wrist or in my hair; I couldn’t live a day without one. All these products all kind of tie into each such as the Music, Metallica T-shirts, and of course the hair tie because Metallica used to have long hair. I could probably go on with a list of products but these are predominantly the first things that popped into my head.